Weber designed in collaboration with Expo-Driver a 110 m² barbecue-school and exhibition center on wheels. The mobile grilling universe has visited several cities in Denmark, Sweden and Norway, and has lured many happy barbecue enthusiasts to it.
With the exhibition trailer, Weber Experience Center could bring the experience to the customers. With a unique arrangement according to the firm the many visitors got a rich opportunity to see and explorer Webers barbecue and accessories in work and experience the many advantages close by. A barbecue mekka was created and a wide target group of people with interests in grilling could be inspired by the many demonstrations, products and finally complete the whole experience with a taste sample.
Photo courtesy of Weber-Stephen Nordic.