Admiralty delivers sea maps and other services to navigate around the oceans of the world to support global shipping. They do not compromise with room at Admiralty and therefore the company selected a show trailer from Move Your Brand and Expo-Driver instead of a stand on the large world fair Nor-Shipping in Lillestrøm, located in Norway. The trailer was a model XL and was placed at the front entrance to the fair.
The favorable placing combined with a custom made trailer to the occasion was a success. A lot of happy fair participants came by and specially the Admiralty's VIP customers enjoyed well of the concept, where the staff offered food and drinks all day. All along the exhibition trailer was a unique gathering point for meetings.
Expo-Drivers show trailers opened up several opportunities – only creativity sets the limit.